Devereux leaders featured in FFTA newsletter; share insight into launching a rebrand
Devereux Advanced Behavioral Health leaders Senior Vice President of External Affairs Leah Yaw and Senior Vice President and Chief Operating Officer Carl Clark were featured in a recent issue of the Family Focused Treatment Association’s newsletter – FOCUS.
In the article – “Launching a Rebrand: How to Prepare for Success” – Leah and Carl discuss how organizations launching a rebrand effort can align internal and external goals to generate maximum enthusiasm and brand adoption among key audiences.
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